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Why you should strive for a 40% share of Private Label Brands in your assortment | by Andreas Willgert | Medium
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Shoppers Continue to Spend on Private Label Products, but Some See A Return to Name Brands - Marketing Charts
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What is the optimal share of private label brands vs national brands? 35–40% according to an analysis of two Dutch and two U.S. retail chains. | by Arvid Stenback | Medium
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Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat - ScienceDirect
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