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Copyright © 2011 Pearson Education. Consumer Buying Behaviour Philip Kotler & Gary Armstrong. - ppt download
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File:Marketing process model.png - Wikimedia Commons
Philip Kotler - Wikipedia
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Five Product Levels (Philip Kotler) - Marketing Training from EPM
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Black Box Model (Source: Kotler et. al 2004) | Download Scientific Diagram
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Blog — Philip Kotler
