![Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News](https://e3.365dm.com/20/03/1600x900/skynews-joe-lycett-hugo-boss_4936038.jpg?20200301222119)
Comedian Joe Lycett changes his name to Hugo Boss in support of small businesses 'targeted' by fashion designer | UK News | Sky News
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HUGO BOSS OCEAN EDITION BLUE DIAL STAINLESS STEEL MEN'S WATCH - WATCHES from Adams Jewellers Limited UK
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HUGO BOSS GOVERNOR POLISHED STAINLESS-STEEL WATCH WITH GRAY TWO-LEVEL DIAL AND EMBOSSED LEATHER STRAP - WATCHES from Adams Jewellers Limited UK
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HUGO BOSS COMMISSIONER STAINLESS STEEL BRACELET WATCH WITH BLACK DIAL & DATE FEATURE - BRANDS from Adams Jewellers Limited UK
![Joe Lycett on Twitter: "So @HUGOBOSS (who turnover approx $2.7 billion a year) have sent cease & desist letters to a number of small businesses & charities who use the word 'BOSS' Joe Lycett on Twitter: "So @HUGOBOSS (who turnover approx $2.7 billion a year) have sent cease & desist letters to a number of small businesses & charities who use the word 'BOSS'](https://pbs.twimg.com/media/ESCGx5yWsAEfhQy.jpg)