![Fitbit (FIT) has bought its former competitor Pebble to try to keep growing its wearables business — Quartz Fitbit (FIT) has bought its former competitor Pebble to try to keep growing its wearables business — Quartz](https://cms.qz.com/wp-content/uploads/2016/12/fitbit-pebble-acquisition-wearables.jpg?quality=75&strip=all&w=1200&h=630&crop=1)
Fitbit (FIT) has bought its former competitor Pebble to try to keep growing its wearables business — Quartz
![Pebble went from Kickstarter to being worth $740 million to being bought by Fitbit (FIT) for $40 million — Quartz Pebble went from Kickstarter to being worth $740 million to being bought by Fitbit (FIT) for $40 million — Quartz](https://cms.qz.com/wp-content/uploads/2016/12/pebble-eric-migicovsky-e1481141052940.jpg?quality=75&strip=all&w=1200&h=900&crop=1)
Pebble went from Kickstarter to being worth $740 million to being bought by Fitbit (FIT) for $40 million — Quartz
![TechCrunch on Twitter: "Pebble's story, from Kickstarter sensation to Fitbit acquisition https://t.co/LLaAE4RM2n https://t.co/pIBp6Fwi5S" / Twitter TechCrunch on Twitter: "Pebble's story, from Kickstarter sensation to Fitbit acquisition https://t.co/LLaAE4RM2n https://t.co/pIBp6Fwi5S" / Twitter](https://pbs.twimg.com/media/CzKx7Y1W8AAYsG-.jpg)
TechCrunch on Twitter: "Pebble's story, from Kickstarter sensation to Fitbit acquisition https://t.co/LLaAE4RM2n https://t.co/pIBp6Fwi5S" / Twitter
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