Transactional Vs Experiential journeys: understanding and designing for both | by Frank Van De Ven | UX Collective
![Understanding the New Customer Journey | FITCH: Famous Nike | Customer journey mapping, Journey mapping, Customer experience mapping Understanding the New Customer Journey | FITCH: Famous Nike | Customer journey mapping, Journey mapping, Customer experience mapping](https://i.pinimg.com/originals/da/ea/09/daea09137a83925d82c55369d29bbe7e.jpg)
Understanding the New Customer Journey | FITCH: Famous Nike | Customer journey mapping, Journey mapping, Customer experience mapping
![customer journey model with digital and physical touchpoints | Customer journey mapping, Journey mapping, Customer experience mapping customer journey model with digital and physical touchpoints | Customer journey mapping, Journey mapping, Customer experience mapping](https://i.pinimg.com/originals/ad/cd/c6/adcdc640b3ba4187c7d822d62191c373.png)
customer journey model with digital and physical touchpoints | Customer journey mapping, Journey mapping, Customer experience mapping
![How consumer brands like Nike, Sephora, and Walgreens compete in ecosystems - Platform Thinking Labs How consumer brands like Nike, Sephora, and Walgreens compete in ecosystems - Platform Thinking Labs](https://platformthinkinglabs.com/wp-content/uploads/2022/08/Nike-Sephora-Walgreens-CaseStudy-Blog-coverimage.png)